As a small business owner, chances are that you negotiate more often than you’re aware. For example, you negotiate terms with employees, vendors, suppliers, even the bank.
When negotiating with customers, confidence in your negotiating skills will help you strike effective deals. The time and energy it takes to improve your negotiation skills are well spent, because of the enormous payoff. Effective negotiation skills will help you reach outcomes that might otherwise slip through your fingers. You bring your A-game to the bargaining table, thereby maximizing the value of the agreements you reach. As the saying goes, you don’t leave money on the table. You confidently flex your negotiating muscle to close a sale with a customer.